(CNN) – One Toronto bar owner says his business will escape the corona virus infection and provide much-needed cash incentives to loyal customers who have bought his entire beer stake.
Oprah Shiner opened her bar called Swan Dive five years ago in Procton Village, Toronto, Canada. After the Govt-19 restrictions forced the doors to close, Shiner decided to ask his community for help via Facebook.
“We were blowing up our savings and I don’t know if I can pay the rent by the end of this month,” Shiner told CNN. “So, I wrote on Facebook that people would come to buy the beer we had in our stock room … it worked. The post went viral.”
In two days, this post had over 20,000 views, and people from all over the community showed up to Swan Dive to show their support.
“People started coming out of the woodwork, some we hadn’t seen in years,” Shiner said.
Swan Dive carries 35 craft beers and usually holds two or three cases of each beer in the back stocks. Shiner was able to sell more than 90 cases, now down to two.
“Our community has completely saved us,” Shiner said.
He says the proceeds from the beer sale, along with a federal rental subsidy, will keep the business afloat until it reopens safely in March.