Honda has released its new Civic On Tweak to attract younger buyers

The Civic, with its affordable price tag, good fuel economy and excellent safety ratings, is once again the best seller this year, excluding corporate naval sales as the best-selling passenger car in the United States for the past four years. , According to the Kelly Blue Book.

The Civic is sold in more than 170 countries, but the United States alone accounts for more than half of its sales, said Gary Robinson, assistant vice president of production at American Honda Motor Co., the US division of Japanese automakers.

“It’s one of the best-selling cars in the United States all the time,” he said.

The Civic was first sold in the United States in 1973, shortly after the model was introduced in Japan. This was part of the OPEC oil ban, thanks to its immediate success Demand for this specialty has grown significantly as a result of rising petrol prices.

In the term “best-selling car”, there are no crossover SUVs that are still being sold in greater numbers these days. That’s why Honda’s best-selling model in the United States is the portable sports utility vehicle, the CR-V, not the Civic.

But the Civic is important to Honda because it attracts young, value-centric buyers (current Civic starts at over $ 20,000.) Those Civic buyers, as they age and increase in revenue, often become loyal Honda customers, Robinson said.

That’s why on Tuesday evening Honda unveiled the new Civic On Tweet, a streaming and social media platform for video game players. Honda reports that two-thirds of Twitch users are under the age of 35. Honda claims to be the only automaker to have a dedicated gaming channel on the network.

The Civic design seems to be more restrained and superior than the current model. It is intended to appear larger than the car. New taillights, with a strong horizontal line, add to the look of the width.

Changes were also made to improve driver visibility. The windshield and the entire passenger compartment are moved further back to give the car a longer hood, and the sides get better view when the windshield is moved closer to the driver.

Inside, the new Civic will feature its first full-fledged digital gauge cluster as standard equipment. A honeycomb mesh accent with dashboard hides the air vents to give a simple look to the interior.

Honda did not provide any details about the car’s engine or transmission, executives say, manual transmissions are available on all versions, at least as an option. Executives said the new Civic will be more powerful and fuel efficient than the current model. Although Honda has moved the hybrid model to previous generations, it has moved the basic Civic design to its own nameplate, the Insight.

The new Civic will go on sale in the late spring sedan version. Later, the hatchback and performance-oriented Civic SI and Civic Type R models will go on sale.

Thelma Binder

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