Twitz’s soundtrack feature launches today, and allows streamers to play music live

Today, Twitch releases the soundtrack, A new product that allows streamers to play music while live – or, at the very least, a simple way of interpreting it. If the product works as Twitch says, the soundtrack will be much more than just a way to read music whose rights have been eroded when you broadcast. This may change how you feel about using music in the tweet.

The problem with solving a soundtrack is very simple: if the music is copyrighted, you will not be able to use it while streaming. Except You own the rights to those songs. If you happen to use copyrighted music during the broadcast, Twitch will not necessarily do so because it is played live. However, if viewers create clips from that broadcast, or the VOD of the stream is left online, the streamer will receive a copyright strike from the original owner. Three strikes result in a permanent ban from Twitz. (Also note that VODs are automatically disabled if they are found to contain copyrighted music.) Twitch streamers were also hit by waves of copy strikes from labels in June, Sometimes from years old clips they have no hand in making.

That’s why Twitch’s soundtrack is really interesting to do. This is a separate application that interfaces with your streaming software – it currently supports OBS, Streamlabs OBS and Twitch Studio.

The recording divides the music stream into its own channel and broadcasts simultaneously, but more importantly, separately. That integration allows Twitches to automatically remove music from the VOD of your live stream – because deleted songs for live use are not necessarily used in the recordings – at the same time allowing the site to do a lot of cooling with page-side music. (In a word: it solves the desktop audio problem.)

So, if you see a streamer that uses soundtrack in their broadcast, you will see some thoughtful additions from the Twitch production team. At the bottom of the stream is a widget that shows what song is currently playing, which is updated live. It links to the artist’s Spotify page And Their twitch channel, if they have one.

View of the recording application
Image: Traction

A playlist on the soundtrack
Image: Traction

Show the implications of that particular decision. Twitch starts with a small group of labels and distribution platforms – indie favorites like Tim Mac, with big players like SoundCloud and Dystrokit. The site has also decided to handle playlists for specific moods, which means that the artists in those playlists will suddenly have a larger audience, just like the live audience for Twitz. It’s not just playlists; The soundtrack also has libraries of music tailored to the specific moods they call stations. Everything you see on the soundtrack is allowed to be used in the air, whether it be tracks of playlists or deep cuts in the music library, it tracks the source.

All this means That Artists, whether they are their own stars or not, have the opportunity to leave on a completely separate stage. That’s huge, especially consider How Music is used in the twist: as an accompaniment to the action, whatever that action is – like a sound bed in a podcast.

Facebook Gaming, on the other hand, Recently announced its own music offering. Allows partner streamers there to play music with some restrictions from the main labels behind their broadcast. . A specific date for that to happen.

Myself as a twitch streamer, I’m very excited to see how streamers use soundtrack in their broadcasts because it solves many problems at once – it feels like it was created for a streamer-specific application case. I know I will be signing up for an initial configuration and I can’t wait to try this on my own channel.

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