The coffin is being shut down, less than 7 months after it started


Sarah Duo / CNET

No – a star-studded, mostly mobile streaming service that has struggled to continue its own momentum – will be shut down, the company said Tuesday, with a flame coming within seven months of the service launching.

No Without specifying any timeline, subscribers will receive separate notifications regarding the last date they can view the service, he said. On Wednesday, a spokesman again refused to categorize how long the service would be available. Kuipi had already planned a new program to schedule its first show next month: initially the second season of its most popular title punk show was set to be released on November 16th. A week before that, No Russo Brothers, known for directing Marvel blockbusters, was about to launch a new show: Avengers: Endgame, the highest grossing film of all time.

“Even if the company has enough money to continue operating for a significant period of time, it” kindly chooses to exit, “CEO McWittmann said in a statement. .

“GUBI was a great idea, and no one wants to succeed more than that,” said Whitman and founder Jeffrey Gutsenberg. Joint open letter. “Our failure is not due to lack of effort; we are exhausted considering every option available to us.”

The leaders acknowledged that the destruction of Kuipi may have been overshadowed by some combination of its time Corona virus infection A service like Quibi was a flawed prototype that could always grow into a full-fledged business, but they were definitely about to fail.

Whitman and Gutsenberg wrote in the letter, “All that is left now is to apologize profoundly for deceiving you, and for finally bringing you down.”

No Launched in April and in the United States as a service designed to be seen on the go – just as parts of North America were locked up by the COVID epidemic. Its timing was one of many unfortunate and flawed strategies that prevented the service from achieving its ambitious development goals. The company’s mobile-only program underestimated viewers’ interest in watching television. Kuipi’s initial design did not allow for easy sharing on social networks and virus and word of mouth. It sued the interactive-video company Echo, which claimed that QB’s rotary-screen technology was removing its own. (Kwibi has denied the allegations.)

The company relied on its unusual approach – the most expensive, star-packed programming was released in 10 minutes or less, which only you could watch Phones Or mobile devices – find a pleasant place in the streaming landscape Netflix, Disney Plus, Apple TV Plus, Peacock And HBO Max. Of course, Gwibi faced a Goliath Web light, A short video expert who already attracts more than 2 billion viewers every month.

It was a bold ambition, but the company had a big battle chest, big name leadership and a spectacular bill of talent. Founder Gutsenberg, Who was the leader Of Disney Founded in conjunction with the film division and DreamWorks Animation in the 80s and 90s, Gwipy has raised $ 75.75 billion from investors, including every major Hollywood studio. CEO Whitman Former chairman of eBay and Hewlett Packard.

Kuipi’s talent list includes who Hollywood is, including Chrissy DeGeneres, LeBron James, Twain Johnson, Reese Witherspoon, Opportunity for the rapper, Kevin Hart, Jennifer Lopez, Idris Elba, Zac Efron, Tina Fey, Liam Hemsworth And husband-wife combo Joe Jonas And Sophie Turner (But on different shows), with countless others. It also attracted filmmakers with such a big name Steven Spielberg, Guillermo del Toro, Antoine Fua, Catherine Hardwick And Ridley Scott To make the series.

It is not clear whether the fate of Kuipy’s shows was created by Hollywood heavyweights. Reports say that QiPi does not own the programming in its service. Under the Creator-Friendly Agreements, many of its performances were made in Qibei currency, after which Qibei licensed the programming for a special period of two years. Two years later, Qibei will be able to stream that programming on its service, but the creator will be able to distribute the show under any other terms.

It is unknown at this time what he will do after leaving the post. How long does it take for content creators to recover these shows and so-called “movies in the movies” programming that can be scattered in the air, with some projects appearing elsewhere for viewers and some disappearing ether?

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