After America, Taylor Swift is also taking her The Eras Tour to Europe. Next year the concert series kicks off in Paris and Swift can be seen in Amsterdam, among other places. To purchase a ticket, fans can register with Ticketmaster until Friday, June 23 at 11:59 p.m. The lucky ones will then receive a ticket link with code and sale details.
Ticket sales for the US leg of Taylor Swift’s The Eras tour have sparked controversy with many disappointed fans, lawsuits and even questions and an investigation from politicians. In the United States, the pre-sale took place in two parts. So-called verified fans were the first to buy a ticket. Ticketmaster told the BBC at the time that more than 3.5 million fans had registered in advance for the chance to buy tickets earlier. An exclusive presale has also been launched for customers with a credit card from the American bank Capital One, sponsor of the Taylor Swift tour.
The result reportedly led to the presale of more than two million tickets. The most tickets an artist has ever sold in one day. However, Ticketmaster announced via Twitter that “normal” sales had been cancelled. “Due to extremely high demands on the ticketing systems and insufficient remaining tickets to meet this demand, tomorrow’s public sale for Taylor Swift The Eras Tour has been cancelled.”
The embarrassing detail here was that fans posted screenshots on social media where tickets for The Eras Tour were being sold at exorbitant prices on secondary sales sites. In some cases, for $6,000 or more. Something that should have been avoided with verified fans. Meanwhile, American politics intervened and fan groups filed lawsuits.
Before announcing the European dates, Swift also announced concerts in Brazil, Argentina and Mexico. Here, too, millions of fans would like to buy a ticket online. So far, no major problems have occurred there.
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