24 July 2023 – 12:30 – Morocco
Netflix users in the MENA region will not be able to request an access code to share the service with people outside their household, as is the case with households in countries like Canada, France or the United States for a fee.
Bad news for Moroccan households subscribed to Netflix. The platform has extended its password restrictions to the MENA region, reports Arab News. Unlike users in European countries, who now have to pay an additional €5.99 to share their service access code with people outside their household, users in the MENA region will not have this option. “In these markets, we do not offer an additional member option because we have recently lowered prices in many of these countries (e.g. Indonesia, Croatia, Kenya and India) and penetration in many of them is still relatively low, so we have plenty of options without creating additional complexity,” Netflix said in a statement.
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The fight against password sharing started last year, especially in Canada. The goal is to generate more revenue from users. Netflix said in a statement that up to 100 million households worldwide are using accounts they don’t pay for, “affecting our ability to invest in big movies and TV shows.”
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This fight is already fruitful. “Let’s face it, repression works,” said Louis Navellier, chief investment officer of Navellier and Associates. On Wednesday, Netflix said subscriptions to the streaming service had increased by nearly 6 million since the restrictions were introduced. The streaming giant ended the quarter with a total of 238 million subscribers and a profit of $1.5 billion.
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