Today, Apple introduced a 24-hour streaming video channel called Music Music TV, which in the early days of MTV came back by playing mostly music videos – but in this case, it was ad-free.
Viewers can view the channel on the TV app (on an Apple device such as a Mac, iPhone or Apple TV) or on the Music app (which is found in the Browse tab). Additionally, you can find it here apple.co/AppleMusicTV.
There is no live chat, no interactive features, and no integration with the Apple Music app (similar to the capabilities of favorite songs), so users can see that this service is bare bones compared to this music-centric streaming.
However, those who want to get back to the initial MTV formula of marathon music videos 24 hours a day with a few extra fries can find a lot to like here.
It seems that the channel will stream human curated music videos most of the time. The launch event for the channel is a marathon of the top 100 music videos streamed on Apple Music. Other special events, such as the one-day-long Bruce Springsteen event with videos and interviews, will follow on October 22 to coincide with Springsteen’s new album. Also, Apple Music TV will release new music videos every Friday.
Apple Music TV does not require a subscription to Apple Music or Apple TV +, but for now, the channel is only available in the United States, which may be due to licensing restrictions.
Offering this channel will provide a place to broadcast some content related to music that Apple has already produced, although the company has not yet said whether it plans to air documentaries (such as the award-winning, directed by Spike Jones) The Beasty Boys story On Apple TV +) there.
The availability of the channel on hundreds of millions of active Apple devices will also make it a marketing tool for the company, especially to promote artists associated with the Apple Music service.
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