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The sign was named the “Recommended Women’s Scaling Chart” and set different heights and weights associated with clothing sizes. Each size includes an adjective used to describe it: small sizes were “skinny”, medium sizes were “beautiful”, while large sizes were “rotten” or “terrible” and XXL sizes were “very scary”.
The measurement guide was identifiable for women aged 18 to 35 years.
CNN did not independently verify the business photo, and it is not clear in which store the controversial size chart was featured. However, RT-Mart issued a “deep” apology for the incident in a statement released on its Weibo account on Thursday.
“After this incident, RT-Mart immediately inspected all RT-Mart stores,” the company said. “After the investigation, it was confirmed that such an incident had taken place in a shop and the headquarters has requested the shop to remove all the signs.”
The controversy has led to a reconsideration of widespread criticism of sex in Chinese society, especially forcing women to look for a particular way.
In a speech to the United Nations last month, Chinese President Xi Jinping called for greater gender equality, with a government spokesman repeatedly quoting that “women will raise half the sky.” Week.
One Weibo user said the existence of identity was an accusation of a widespread culture of discrimination against women within the company.
“Until an employee questions this, it is not possible to put it out,” the commenter said. Another said that big women have a “rotten mind” whoever writes “rotten”.
According to the China Women’s News, which is run by the All China Women’s Federation, which is affiliated with the Communist Party Its The official Weibo said the chart was “disgusting”.
“Don’t lose the respect for attracting attention. Advertising and marketing should reflect corporate values and cultural image. A responsible company should not conduct marketing in this way. Learn a lesson!” The committee said.
– CNN’s Beijing Bureau contributed to this report.
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