So, is HBO the Netflix killer? The number of subscribers continues to increase
As Netflix loses subscribers for the first time since 2011, people are once again wondering if the streaming service will ever be dethroned. Netflix is currently the largest streaming service with 221.6 million subscribers.
Many new streaming services have launched in recent years, one of the latest being HBO Max. This streaming service has also been available in the Netherlands since March 8, 2022.
HBO Max is an American streaming service owned by WarnerMedia. The streaming service is now also part of the merged WarnerMedia and Discovery company called Warner Bros. Discovery.
HBO Max launched in the United States on May 27, 2020. The streaming service offers (among other things) movies and TV series from WarnerMedia.
Increase the number of subscribers
HBO and HBO Max subscribers grew by 3 million in the first quarter of 2022. However, it’s unclear how many of those subscribers are from HBO Max, as the company only mentioned the combined number.
According to quarterly figures from the parent company (and shareholder) AT&T, the number of HBO and HBO Max subscribers increased by 12.8 million in 1 year. The total number of subscribers now stands at 76.8 million, of which 48.6 million are from the United States.
In America, the number of subscribers increased by 4.4 million in one year. This means that outside the United States, HBO and HBO Max subscribers increased by 8.4 million.
This is not surprising, as HBO Max has also been introduced in several countries in Europe. Since March 8, the Netherlands has been one of the fifteen European countries where HBO max is available.
HBO and HBO Max could be fierce competition for Netflix and Disney+ – the two biggest streaming services right now. Netflix has over 221.6 million subscribers and Disney+ is approaching 130 million.
As a streaming service, HBO Max is less than 2 years old and is already approaching 80 million subscribers. If growth continues in the same way as last year, HBO Max could grow significantly every year – but whether that will actually happen remains to be seen.
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