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The Philippines proudly introduced a new campaign this week to attract tourists, but the accompanying publicity is mostly criticized. The company behind the video used images from other countries.
This is the Love the Philippines campaign that the Department of Tourism launched this week. In the presence of President Ferdinand Marcos Jr. a video was shown with all the highlights of the Southeast Asian country.
But attentive viewers saw that the video also included footage from other countries, such as a plane landing in Switzerland, a fisherman in Thailand, a rice terrace in Bali and dunes in Dubai. The video was deleted from Facebook, but was later posted by others Youtube mis.
The ad agency that made the video, DOB Philippines, apologized and called it an “unfortunate mistake”, the Philippine newspaper reported. Philstar. “The use of these foreign archival images is highly inappropriate and contrary to the objectives of the Ministry of Tourism.”
The whole campaign would have cost more than 800,000 euros. According to the Ministry of Tourism, no public money was used for the video. The ministry said in a response that it would not hesitate “to take the necessary measures to protect the interests of the country”.
The new campaign replaces the previous one with the slogan “It’s more fun in the Philippines”. No replacement promotional video has yet been made.
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