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Light and Wonder, Inc. has announced an extended, multi-year worldwide licensing agreement with Warner Bros. Discovery Global Themed Entertainment (WBDGTE) to create new game worlds for customers through Light & Wonder’s content aggregation platform. Starting with WILLY WONKA: WORLD OF WONKA, which has been a decades-long favorite for land-based slots in casinos, fans can now also experience the game online.
The long-term deal will allow Light & Wonder’s in-house game development teams to leverage a range of highly successful brand licensing from long-time partner Warner Bros. Discovery global Themed Entertainment, offering titles in a range of vertical markets that will appear on regulated markets around the world through the OENGAMING ecosystem. The deal represents the next phase of Light & Wonder’s omnichannel content strategy as the company continues to forge partnerships to accelerate its leadership position as a global producer of premium content.
WillY WONKA: WORLD OF WONKA will be the first title to be released under the extended license agreement. Successfully utilizing iconic characters and moments from the popular 1971 film Willy Wonka and the Chocolate Factory, the slot is a huge hit in casinos across the United States and around the world. The digital version of the game packs all the excitement of the original and is slated for release in the US, UK, and Europe.
A slew of other wonka-themed titles are planned for Light & Wonder’s content aggregation platforms for all iGaming verticals. Light & Wonder is also set to bring another land-based hit, THE WIZARD OF OZ: ROAD to EMERALD CITY, online as part of its worldwide rights deal, with additional branded games from Warner Bros. Discovery portfolio to follow.
As with the Wizard of Oz titles, more hits are planned for 2024 and beyond.
