How the Elf on the Shelf tradition began

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The Elf on the Shelf tradition began in 2005 when Carol Abersolt and her daughter Santa Bell self-published the book “The Elf on the Shelf: A Christmas Tradition”. In an interview “News with Shepherd Smith, Said Bell Tradition is like a “simple game of hide and seek”.

“During the day the goddess notices us, at night we report to Santa, and before the children wake up in the morning, the goddess flies back from the North Pole and lands somewhere else in the house,” Bell said. “They come around the house, they get involved with families, they bring joy and happiness.”

Bell clarified some misconceptions about the famous Scout Elf, first, that elves are not naughty. Second, Scout Elves cannot speak to humans. In fact, they only speak at the North Pole. Third, families do not buy Scout Elves, they accept them, Bell said. More than 14.5 million scout elves have been adopted worldwide since 2005. Finally, Scout Elves are magical humans from the North Pole like Santa, so they do not get human diseases and do not need to be isolated during corona virus infections.

“In fact elves have only one weakness, which is that they cannot be touched by humans, which is similar to cryptonite,” Bell said. “They will lose their Christmas magic. It’s too bad for them.”

Bell is the co-CEO of Lumistella with his sister Christa Pitts. Their company owns the “Elf on the Shelf” brand, which continues to expand. Netflix recently acquired AV-rights from The Lumistella to create original stories from the company’s entire portfolio. Their company has formed new partnerships with brands such as Honey Packet Home, Hoover Vacuum, Kellogg’s and Allstate. Bell said he hopes his story will inspire others to make their opinions realistic.

“I tell people you have to take the leap of faith, it’s one step ahead of the other, it’s difficult, owning your own business, running your own business, self – publishing, it takes a lot of patience and a lot of confidence, and a lot of risk, But in the end, the hard work really pays off, and it’s worth it. “