From 2023, Fitbit users will be able to link their device to a Google account. To encourage the use of these accounts, future devices and new features will only work with a Google Account.
Google guarantees that current Fitbit accounts will be supported until at least 2025. After that, the support stops and the link with a Google account becomes mandatory.
Google acquired Fitbit in 2020. Early last year, the tech company received from the European Commission green light before the restart. However, Google had to promise that it would not use European Economic Area (EEA) users’ fitness data to create advertising profiles.
Google specifically refers to the binding commitments the company has made to authorities on its support page. The company stresses that Fitbit users’ health data is not used for advertising purposes. According to Google, the company stores this data separately from data for advertising purposes.
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