Dept expands in the United States

With offices in San Diego, San Francisco, and St. Louis, Basic’s 120-person team has achieved 600% growth over the past four years by focusing on the digital experience and e-commerce design. With this step, Dept continues to pursue its ambitions of growth in the United States and the realization of a global digital agency of end-to-end services.

We help brands advance in customer experience, digital products and e-commerce

“We work for brands we believe in,” says Matt Faulk (photo top right), CEO of Basic. “We help them advance in the areas of customer experience, digital products and e-commerce. Now that we are relying more than ever on digital platforms in the face of the pandemic, this potential has only grown. As a member of Dept, we can also integrate data and technology. It brings energy and entrepreneurship, and provides that global scale and expansion of services that our clients seek.

Based in Amsterdam, Dept is one of the fastest growing digital agencies in the world, operating in 13 countries with more than 1,500 people. From its digital DNA, it brings together creativity, technology and data experts in integrated teams for clients such as Bose, Ganni, Mizuno, Netflix, Fujitsu and Triumph Motorcycles. Basic joins as the second agency in the United States, after Rocket Insights, based in Boston. Outside of the United States, Dept also recently added Danish strategic design agency Sorthvid and Swiss digital agency Hinderling Volkart.

Our goal is to create the best agency in the world, to do that we also need to have a leading agency in the United States.

“Our goal is to create the best agency in the world,” said Dimi Albers (left in photo above), CEO of Dept. One of the most important steps in achieving this goal is to create a leading agency in the United States to help our clients grow and accelerate their digital business. After a great start with our technology-driven Rocket Insights team, we began to seek the best out of digital and e-commerce experiences to form the core of Dept in the United States. This agency is growing rapidly, working for the best brands in the world and sharing our values ​​when it comes to running a business of people. In short: it’s a perfect match. ‘

Going forward, Basic will operate under the leadership of Founder and CEO Matt Faulk, VP Operations Ashley Reichel, VP Creative Steve Denekas and VP Strategy Ryan Parkhurst.