Daniel Ricciardo: ‘Formula 1 crash madness’

McLaren driver Daniel Ricciardo is angry over the use of Formula 1 crashes. According to Honey Badger, the game’s social media channels place more emphasis on accidents. Ricciardo believes that instead of getting publicity from Formula 1 serious accidents, we should focus on other aspects.

Crossgen

Daniel’s comments are not new: he has already complained that Romain Crosgion’s violent accident during the Bahrain Grand Prix last year was repeated several times on TV. Ricciardo found such a serious accident disgusting and below the level of the game. The Australian, who was further annoyed by Formula 1’s marketing strategy, remembers the incident well.

12 year old boys

In an interview with the British Lifestyle magazine Square miles He calls on Formula 1 to change their approach: “Formula 1 compiled one of the ‘Top 10 Moments of the Year’ on their social media channels last year. Eight of them crashed. I liked it. You like idiots. Maybe 12-year-olds like that kind of content. Because they know nothing else, but we kids. That should be a great thing.

Netflix culture

Ricciardo says he has recently seen a change in Formula 1, and the reality is growing to make things more interesting for the media. He did not notice anything other than the Netflix documentary drama series Drive to survive: “I really liked the first season of Drive to Survive. I spent that time in the US. I really noticed it from one trip to the next. So it definitely did us good. The numbers on social media went through the roof.”

Yet there was one downside to that prominent celebrity: “I mean, in season two, there were some episodes or bits, and I felt like they were being forced a little bit. They were trying to create a rivalry between me and Carlos Science. It really wasn’t. He was gone.” One is more competitive than the other. There were no personal sellers against him, but I think Netflix wanted something, so there were a lot of questions about Carlos. “

Implement improvements

According to Ricciardo, the structure of the game is ready to make the necessary changes. A lengthy conversation with Ellie Norman, director of marketing and communications after the Bahrain incident, was positive, he said: “I think she was very understanding and appreciative and accepted my concerns. She did not object. I think they are trying to listen and learn and see how they can do things differently.