Disney + will launch a sixth division starting February 23. Star Wars, Marvel, Pixar, Walt Disney Pictures and National Geographic will be joined by Star. This new branch will offer a range of series and films intended for an adult audience.
Disney + has had to build on a number of major releases in its first year and a half. The Mandalorian, Mulan, and Hamilton brought plenty of new users to the streaming service, but failed to ensure long-term success. The Disney + offer is considered by many to be too rare.
There are fun movies and series left and right and there is a lot of entertainment for kids, but adults struggle. There are no shows like Friends that you can constantly turn on because they look the other way. The demand for more varied content (for adults) has therefore been a demand for a long time.
In 2021, Disney + will effectively respond to this via Star. Not only that, because the kickoff includes more than 100 films and 1000 episodes of major series. Prayers have been heard and Disney + is finally getting the right to exist outside of exclusive content.
Quality and quantity
Netflix will slowly but surely start to shake. The streaming service that was far ahead of the competition is losing the shows for which customers came to Netflix. By enticing viewers with the well-known classic series, millions of customers have been collected.
Now that she’s there, it’s up to Netflix to keep those customers. The streaming service often tries to do this by producing as much original content as possible. While in 2013 only a handful of Netflix (House of Cards) originals could be found, in 2021 you’ll see new home country series, movies, and documentaries appear every week.
The tactics have changed. Trade quality for quantity and then hope that a few gems and extreme ease of use will be enough to keep customers coming back. This partially succeeds. The laziness associated with the remaining number of series and films that are still being licensed is enough to keep people in the boat.
Netflix day, hello Disney +
The only question is whether the boat will not leak more. Each year ends with a big clean-up, during which many beautiful series and films disappear like snow in the sun. Netflix lost Prison Break at the end of 2020, and the rights of permanent employees Gossip Girl and How I Met Your Mother have also expired.
Less than a week later, Disney + then announced that the series would be available again via a streaming service in the Netherlands in just over a month. This time only via Disney +. The fruits of the Disney / FOX deal are increasingly starting to bear fruit. It’s clear.
Since Disney owned FOX, the Walt Disney company has been slowly but surely allowed to redistribute the rights to FOX productions. Gradually, the series is removed from the competition, after which it can appear on Disney +. And all because the streaming service of The mouse house Star presents itself as a new pillar.
More from Disney + Originals for adults
Finally, Hulu is also coming to look around the door. The well-known US streaming service may not be coming to the Netherlands, but the content created for the platform is. The X-Files, Atlanta and Love, Victor are just a few of the series that will move to Star, for example.
This creates so much more diversity besides the fact that Disney + can regularly add more content to its portfolio thanks to the additional pillar. All in all, it can be said that Disney + is becoming a Netflix killer. All the other series around Marvel, Star Wars and Disney-IP itself are of course awesome. This should not be underestimated.
Yet, it’s Star who makes Disney + more than the streaming service you visit for Originals. Disney + is about to reach the level of Netflix. Who knows, maybe a year or two from now we’ll see the image completely reversed and Netflix will be the streaming service we turn to for the handful of great originals (Stranger Things, La Casa de Papel) while we come to disney + day after day for the rest. Time will tell us.