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Last month, a coalition of eight civil and human rights organizations Wrote an open letter To Apple CEO Tim Cook about the company’s decision Delay the release of the new app tracking transparency feature in iOS 14.
Apple has now responded to that letter, doubling its privacy practices and adding extra color to the decision to delay the app tracking transparency feature first.
In a letter to Rank Digital Rights, Jane Harvath, Apple’s senior director of global privacy, reiterated that the company believes that “privacy is a fundamental human right.” Harvard explains that Apple delayed tracking transparency (ADT) feature in an attempt to give developers more time to prepare for changes.
The letter also confirms that an app tracking transparency feature designed to allow users to disable tracking between different applications is still coming next year. Once implemented, developers must ask permission before tracking users on apps or websites.
“We delayed the release of ATT early next year to give developers the time they indicated they needed to systematically update their systems and data practices, but we are fully committed to ATT and our comprehensive approach to privacy protection. We also share your concerns about data compiling and resale by advertising networks and data brokers. ”
Harvard emphasizes that application tracking transparency features do not block advertising, but rather advertisements that respect privacy:
“Advertising that respects privacy is not only possible, it was standard until the development of the Internet. Some companies that like ATT have never implemented it, claiming that this policy places a separate burden on small businesses by restricting advertising options, but in reality, the current data arms competition mainly benefits large businesses with large data packages. Privacy-centric advertising networks have been a global standard in advertising for the past decade or so before the practice of seamless data collection began. It is our hope that increasing user demands for privacy and security, as well as changes such as ATT, will once again make these privacy-forward advertising standards stronger. ”
In addition, Harvard has been harshly critical of Facebook, saying that the social network has “made it clear” that its purpose is to “collect as much data as possible” from its users:
“On the contrary, Facebook and others have a very different approach to targeting. They not only allow users to compile into smaller sections, but also use comprehensive data about online browsing activity to target ads. The intent is clear, and this disregard for user privacy continues to expand to include more of their products. ”
On the other hand, Facebook has criticized the tracking transparency feature and said it could generate advertising revenue. Drop up to 40%. While users have the ability to easily opt out of cross-site tracking, Facebook reportedly met with advertising partners to discuss the change in advertising.
Apple reiterates today that advertising that protects user privacy is possible. For example, it gives Apple users the ability to disable ad customization based on the data of the first data in the system application. For users with personalized ads, Apple integrates users with similar characteristics, ensuring that a given user is not recognized by a campaign.
Once available in 2021, you can access the Application Tracking Transparency feature by opening the Settings app and then searching for the Privacy menu and the Tracking area. Apple says it will have new “nutrition labels” for app privacy Required in the App Store Starting December 8th.
The full letter can be read below.
FTC: We use revenue generating automated connections. Further.
