It was never intended to offend anyone with the “branching publicity” on the broccoli hype of the Eurovision Song Contest. Albert Heijn says this in response to anger among the Surinamese Dutch that the trade has also completely ignored the true significance of the Eurovision Birth Of A New Age entry.
The Dutch in Suriname are outraged that there was hardly any discussion on this matter the real load of the song of Surinamese singer Jeangu Macrooy. Most Dutch people are, according to them, because of the Surinamese phrase “ Yu no man broko mi ” in the song, but get stuck with jokes and jokes about broccoli: the phrase was often repeated as “ I don’t like broccoli. ”
According to Mitchell Esajas (founder of the Black Archives), most Dutch people prefer to ignore that Birth Of A New Age refers to the era of slavery, in which black culture, language and religion were wiped out. This is precisely the ridiculed phrase “Yu no man broko mi” and the addition “mi na afu sensi” is very loaded for Surinamese. It literally means “you can’t break me, I’m like a dime” and speaks to the resilience of black people after the era of slavery.
Chat about Zwarte Piet
Esajas had hoped that a debate would erupt after the broccoli follies over the true meaning of the Eurovision song, but to his disappointment, that hardly happened. Much to his annoyance, even the business was addicted to the “broccoli hype”. For example, Albert Heijn launched an advertisement with an offer for vegetables. Esajas: ,, Just like at the start of the Zwarte Piet discussion, companies act like nothing has happened. Commercial interests prevail, black feelings are ignored. ”
Albert Heijn sends this brief response in response to the commotion: “Albert Heijn responds more often to current affairs. We saw that something different was heard in this song than expected (a “mum’s apple juice”) and responded with a wink. We received a lot of good answers and a few negative ones. Finally, the largest supermarket chain adds: “Obviously, we never intended to offend anyone.”
With that “mama’s apple juice,” AH refers to the expression of corrupted phrases in songs. The phrase comes from “Wanna be begin something” by Michael Jackson. The deceased pop star said “Ma me se, ma me sa, ma ma coo sa”, but the Dutch often sang it as “Mama se, mama sa, mam”, apple juice.
Suriname-born Jeangu Macrooy now residing in Amsterdam will compete in the Eurovision Song Contest final in Ahoy on Saturday May 22, which has an adjusted edition due to the crown. Macrooy first wrote the song ‘Grow’ for the Eurovision Song Contest, but when the show was canceled due to the pandemic last year, he handed over ‘Birth Of A New Age’ ‘.
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